Year End Local SEO Internet Marketing Special for your Website

Yellow Page Advertising Doesn’t Work; Pay for Cleveland SEO Instead

Money is tight, the economy is down, and as a small business owner, you are simply trying to find a more cost-effective method of advertising your business. You’ve given up on your yellow page advertising; it no longer works anymore for you.

Perhaps you have a Website, you’ve put your hard work and efforts into, but you’re not sure how to put it to work for you. Ever heard of Local Internet Marketing, aka Local SEO?

Simply put, it is what gets your Website in front of prospective buyers online in Google, MSN, and Yahoo! search results. Customers are typing in a local keyword phrase (ie. cleveland limousines, cleveland home repair, etc.) and they hope to find YOU there.

If YOUR Website can’t be found, guess where they’re going instead?

To your competitors online who DO appear in search engine results. Right now, every hour, every day, each and every month over and over consumers are going to your competitors instead of finding YOUR Website!

When it comes to customers and prospects looking for a local business, a new 2008 study from comScore and TMP Directional Marketing revealed that this year more people are turning to the search engines. The study found that what people prefer as their first choice for finding a local business are the search engines over traditional yellow pages, 31% for the search engines, and 30% for printed yellow pages!

2009 will definitely show an even larger increase how customers and prospects will search online for local businesses, just like yours.

Where will YOUR site appear?

Let the certified Local SEO experts at Search Circus, also in the Cleveland, OH region get your Website found online today.

We have a year-end special introductory rate going on now.
Just $200/month for the first 6 months gets your site to the first pages of the major search engines, like Google for your chosen keywords. You must sign up by no later than December 31, 2008 to secure this special low pricing. Payment must be made in full for the full 6 months at sign-up time. All major credit cards and checks are accepted.

After December 31st, the rate will again go back up to our normal fee of $4800/year.

Times are definitely tough; let us help you get your site off the ground running into the New Year in 2009 today.

What are you waiting for? Call or email us today at www.SearchCircus.com.

How to Get Better SEO Rankings with Google’s Guide

We previously explained why Google has certain search engine optimization rules when it comes to title tags. In this post, we’ll go explain why Google rewards Web pages with great SEO rankings that do certain things with your meta tags. You may have never heard of meta tags, but if you’ve ever done a Google search, you’ve seen them. Meta tags are the one or two sentences that appear under the URL when a Website is found and listed on Google’s search results page. They play an important role in getting great SEO rankings.

It’s pretty easy to see why the meta tag can be important. It’s the short one or two sentence description that appears for every Website on Google’s search results page. Meta tags are often the first thing Web users will read about your site after the title and URL. And just as print ad headlines and copy have evolved onto something of an art form, there are some rules and techniques that SEO rankings professionals like to stick to when writing meta tags. Here are what Google lists as the basics to writing good meta tags for great SEO rankings and what we have to say about each technique:

1. Do not have meta tags that have no relation to the Web page’s content

This should be a no-brainer, right? But sometimes people will try to trick Google into thinking their Web page is about something popular (for example, baseball) when it’s really about something else (for example, selling suspicious get-rich-quick schemes). Google is increasingly skilled at telling if the meta tags are relevant to the rest of the page. And if they are, then you’re fine. If they’re not, then you may find yourself on Google’s blacklist and lose SEO rankings.

1. Do not use general descriptions like “My Web page” or “My Web site”

Google’s smart, but it’s not psychic. If you meta tag is too vague, Google will have trouble figuring what its about. That means less SEO rankings for your Website.

1. Do not use only keywords in the description

Some people think that if they can list a bunch of words or phrases that people commonly search for, they’ll get great SEO rankings. Those people are wrong. Google likes it when meta tags are complete sentences. The best meta tags are those that are sentences that include targeted keywords. But even a meta tag that is simply a short sentence with no keywords is better than a long list of keywords.

1. Do not copy the entire content of the Webpage into the meta tag

Meta tags are meant to be short and sweet. When they appear on Google’s search results page, most are only one or two lines long. And that’s the way Google wants it. A meta tag that’s too long will be overlooked and your SEO rankings will suffer.

1. Do not use the same description tag more than once

It may be tempting to just copy and past the same meta tag to all your pages, but unique tags that clearly describe the content on every page will result in better SEO rankings. Really, it’s worth it.

Top 7 Ways to Create a Search Engine Friendly Web Design for your Company

1. Search and hire a SEO friendly Web design firm who is familiar with search engine friendly code and designs and who can easily be reached if changes are needed.

2. Set goals and a budget for your search engine friendly Web design. Having unrealistic goals may quickly empty your financial resources, so map out a design and write down your goals before meeting with an SEO web designer. Plan a specific launch date for your search engine friendly Web site.

3. When you start planning your search engine friendly Web design, it is highly recommended that you peruse the Internet for competitors’ Websites taking notes what you like or dislike. Create a better search engine friendly Web design than your competitors, so you can begin a positive SEO campaign.

4. Insure your brand and logo are prominent throughout your search engine friendly Web design because this is what visitors will remember the most about your site. Once you have an established brand and logo, then you should post it wherever you include a link to your search engine friendly Web design.

5. Decide which parts of your search engine friendly Web design pages will be regularly updated and which ones will most likely remain constant. Include pages which can be changed such as news, specials, promotions and so forth. Pages which could remain constant would include testimonials, about us and contact us.

6. Ask your search engine friendly Web designer if he or she offers additional SEO services using natural and ethical SEO. If they do, ask about their services to get your site ranked high on the search engines. If they seem a bit evasive about their services, then you’ll need to search for an ethical search engine optimization company who can help you reach those goals. Search Circus practices natural, organic and ethical SEO, which align with search engine guidelines.

7. Once your search engine friendly Web design and site is up and running, check each page for broken links, misspelled words or incorrect punctuation and consistency throughout your Website.

If you need further assistance with incorporating a search engine friendly Web design and other SEO services, Search Circus is a full service ethical SEO firm.