How to Deal With Negative Comments on your Marketing Blog

Anyone who has spent more than, say, five minutes on any Web 2.0-style social gathering site like YouTube will notice that the Web can be a harsh place. And that can be stifling for those who are trying to start a new media campaign with a marketing blog or online video. It doesn’t matter if your latest marketing blog post draws heaps of praise from your customers or your YouTube video is a triumph of cinematography and has won awards for originality and creativity. Some will still leave a comment saying: “This sucks” (although in most cases one or both of those words will be misspelled).

The best advice for dealing with negative comments on your marketing blog or online video is to expect them and take them in stride. Don’t get angry or upset. Remember that in most cases the viewer or reader of your content is just seeking the thrill of seeing his or her words appear on screen.

Our second piece of advice is to leave them alone. Just forget about them. Most marketing blogs and video sites will let you delete comments, but you should only exercise this option rarely. Remember that most Web users are sophisticated and will recognize a “this sucks” comment for what it is: the work of a lazy misanthrope. The real problem may arise if that misanthrope comes back and finds his comment deleted on your marketing blog or video. He will very likely up the ante and retaliate with more baneful barrages. These people obviously have lots of time on their hands.

Every once and a while, you may get a dissatisfied customer who registers a complaint in your marketing blog or video comments section. Think of this as an opportunity fro reach out. Instead of deleting that comment from your marketing blog or video, and further angering that customer, engage him. Take the time to address his problem and explain as best as you can that you understand why he’s upset. Answer him in the comments section. Showing that you’re interested in interacting with your customers, and that you’re willing to use the same lines of communication that they use (in this case, a comment thread on a marketing blog or video), shows that there are real people behind your product. The comments section of a marketing blog or video can be a great way to feed negative feedback into a public relations triumph.

More Tips for Online Blog Marketing

Blog marketing has become one of the hottest new ways to draw attention to your Web site. The only problem that companies have with blog marketing is figuring out how to bring back readers. In this day and age it’s not about how many people you can get to read a blog, but rather how many of those people come back time and time again.

 

One of the best tips for generating return visitors and blog marketing is adding an RSS feed, then request readers to apply to the feed at the end of each blog. Be approachable and provide contact information for readers who have questions about what they have read. The final blog marketing tip to bring return visitors to your blog is to have polls and contests. Polls will allow readers to vent about what they like or don’t like, and you can tailor your blog to their likes or dislikes.

 

By following these simple blog marketing tips you will help your Web site grow and flourish and add to your blog marketing proficiency.

Tips for a Successful Blog Marketing Program

Blogging has quickly jumped into the position of “most popular online activity” in its short existence.  Blogs provide much more then just entertainment, they are a great way of bringing in viewers to your website. Blog marketing is the term used to describe how companies are using their blogs as a way to bring in traffic, by providing their viewers with new and valuable content. 

 

Creating a successful blog that will attract attention is the main goal of any company interested in blog marketing.  Below is a list of a few tips that are to be taken into consideration before optimizing your blog.

 

The first tip to implement a blog marketing program is to use specific keywords when optimizing your blog. By avoiding general terms, you will be keeping your company out of direct competition with other corporations.

 

The next hint for blog marketing is to leave comments that have keywords imbedded in the title or comment itself.  This will help get the term recognized by Google which will help get your name out, and increase your Google rank for the terms you have chosen to optimize.

 

The final tip for blog marketing is to get the press involved. Once your blog has received 50 comments, it is viewed important enough to be featured in a press release (PR) by the newspaper or other news source. Sending a press release will help your blog marketing program and increase traffic to your Web site.

 

Blogs have proven themselves as a free and efficient way to increase traffic. With that type of reputation isn’t it time you created your own blog marketing program?