Why Page Views are Losing Importance for Online Marketing Services

All online marketing services know that page views count for something. They can be an important indicator of how well a Web site’s pay-per-click advertising campaign is doing. And they can be a great way for online marketing services to monitor what marketing strategies and tactics work on a particular Web page and what ones don’t.

According to Internet marketing analyst Eric Peterson, we can expect to see the importance of page views reduced while the Web user’s duration, or time spent on a Web site become increasingly important.

Peterson notes that new insights can be uncovered by online marketing services when page views and duration are used together. It can give online marketing services a clearer view of a Webpage’s effectiveness.

And Web analytic companies and online marketing services are listening. Nielsen and comScore are both incorporating duration into their algorithms. This means that research conducted by online marketing services will likely become more precise and effective.  

Sign up for Search Engine Optimization Program to Increase Online Sales in 2009

The surveys are in! According to BtoB Magazine’s survey 2009 Marketing Priorities and Plans, nearly 70 percent of spending in 2009 will be done online. What does this mean for your business? Have you implemented a search engine optimization program yet? If not, you’re going to be working harder for less productivity. Search Circus has a search engine optimization program that will fit your budget and needs.

A search engine optimization program is the best type of guarantee that more people will find your business rather than your competitor.

The survey asked marketers in what ways they will likely spend more in the upcoming year. These are the results:

• Nearly a tie between email marketing (68%) and Web site development (66%)
• Search (50%), online video (46%) and social media (46%)
• Other places include Webcasts (42%) banners (30%) and sponsorships (25%)
• Traditional media will also increase spending in 2009 through direct mail (36%), events (31%), telemarketing (21%) and print (20%)

However, without a doubt, starting a search engine optimization program now, will garner more sales over your competitors and traditional media marketing. Contact the SEO specialists at SearchCircus.com today, to get ahead of your competition with a search engine optimization program!

Two Unbelievably Easy—and Oft-Ignored—Methods for Website Search Engine Optimization and Placement

Many people put their Web site copy through the often complex process of search engine optimization and placement and are happy with what they see. After search engine optimization and placement, all copy on a Web site should be clear, crisp and geared toward delivering maximum search results.

But chances are you haven’t done everything you could.

There are two areas common to Web sites that are often overlooked when it comes to search engine optimization and placement. And that’s troubling, considering how easy they are to recognize and how easy they are to optimize.

The first easy search engine optimization and placement fix would be adding text to alt tags. You may have seen alt tags. Those are the little windows that appear when your mouse hovers over graphics. Unlike other Web site bells and whistles, alt tags appear as if they’re here to stay. That’s because they are both helpful and unobtrusive, so getting in the habit of using alt tags when working towards search engine optimization and placement is a good idea. Alt tags can also be used in email graphics as well, which is helpful as more and more people now read email on smart phones that either don’t show graphics or render graphics incorrectly. 

Another oft-overlooked opportunity for search engine optimization and placement in Web copy is in the captions area below photos. They’re not just for newspapers. A descriptive caption will get read—at least that’s what research shows. Since the best captions are concise and packed with information, users often look at captions before reading the body of Web copy.  And that makes them great for search engine optimization and placement. Don’t just feature an image of your business with the text “our business” below. Write a descriptive sentence or two about your business story. Or thank the visitor. Or post your hours of operation. It really doesn’t matter what you do, just as long as you optimize your caption space.