How One Way Link Building is like Exercising

Sitting down and revving up a one-way link building campaign by getting other sites to link to your Web site in a single afternoon is great, but it’s only a great start to successful one-way link building.

Why? Because one-way link building is a lot like exercise: You need to do it regularly if you want it to work.

 Conducting a strenuous, 8 hour workout once, and then doing nothing for weeks afterwards isn’t the best way to get fit. And building a bunch of links in a single day won’t do much for your Web site’s position on a search engine results page (SERP).

Exercise gurus often say that a half hour workout every day is far healthier than a two hour workout done once a week. And it’s the same with one-way link building. Consistency counts. In order to gain and maintain great positioning on SERPs, you need to do one-way link building regularly.

Also like exercise, you won’t see the results of healthy one-way link building immediately. Even if you’re doing it correctly and regularly, one-way link building takes time; sometimes a few months, before the real results start to roll in. But make no mistake, one-way link building is a powerful tool in gaining top search engine rankings.   

4 Myths about Link Building Services

Link building services no doubt help increase search engine ranking results. At one time some SEO experts thought link building was the number one method to get better search engine results. We now know better.

To get the most effective use of link building services, we dispel 4 myths for you.

Myth #1: All Link Building Services Cost Money

False. Businesses can do their own link building free of charge, unless they opt to pay for featured links on a link directory. A business can pay an SEO firm to do the link building for them either manually or through use of a paid service.

Myth #2: Implementing Link Building Services is not Valuable.

False. Search engine crawlers want to see a company’s Web address in more places, so it can verify and acknowledge your credibility. The more times robots pick up your URL, the more likely you will see better search engine rankings.

Myth #3: Using paid link building services is considered unethical SEO.

False. Although the debate continues whether using paid and reciprocal links gets you better search engine results, it is still easier to build credibility and presence using any kind of link building service. And it is less time consuming to pay for link building services each month than to manually input link text into individual link directories. However, if a business does decide to pay for link building services, once the monthly payment stops so does all the link building and most services will remove your URL from the link directory.

Myth #4: The best link directories are the ones with the most links.

False. The best link building services include link directories with the highest page rank and/or Alexa.com rating. Check both of these and whether they have renewed their hosting (some expire and don’t renew).

Text Link Length Tips to Maximize Link Building

The words used to link to your Web site are important so that you get top rankings for your company’s Web site. However, knowing the length of such text links to improve your link building is something others have discovered through Google research.

 

Targeting not only the right keyword but also the keyword length is a priority when using link building to improve your visibility in Google, Yahoo!, MSN and other search engines.

 

How many words does Google consider to be best for Web site link building? Shaun Anderson, a blogger, was inquisitive enough to do a test of his own. Here are the results of his experiment to build the best links.

 

The Experiment

 

Shaun Anderson created a text link that had 50 nonsense words, and each word was 6 characters long. Then he conducted a search for a keyword that had a top ranking and added these words to the search.

 

For example, “drive traffic to website lsdki” then if Google has indexed a link with the nonsense word “lsdki” it would list that site.

 

The best length to maximize Web site link building?  55 Characters

 

Out of 50 words in the text link, Google counted eight and with 7 spaces this equals 48 characters. So remember the magic number 55 – for getting the most out of link building techniques.

 

Another tip is to include the most important or top ranked keywords for your Web site in the first 55 characters of your link. If you’re not sure what your top keywords are, then contact SearchCircus.com to get started with a keyword research analysis as well as monthly link building. We have a program that will fit your budget and get you to the top of the search engines with our list of link building directories.