Can Local Internet Marketing Save Newspapers?

It’s official. Just as online search recently surpassed the Yellow Pages as the most popular method for finding online businesses, so have online newspapers surpassed print newspapers as the source where most Americans get their information. Of course, this shouldn’t surprise people who have been following trends in local Internet marketing.

In December 2008, the Pew Research Center found that 40% of people get most of their news from online sources, up from 25% in September 2007.

This doesn’t sound like good news for the struggling newspaper industry. Right now, revenues for local Internet marketing are not nearly enough to make up for the revenue lost from their print advertising. But there is a silver lining for the papers and local Internet marketing professionals.

According to a report from the Online Publishers Association, more than half of the users of local sites trust ads that appear there, and that user satisfaction with content on those local sites is high.

Local news media is in for some serious restructuring in the near future, but local content is too important to most Web users to disappear. Look to see ad revenues for local media sites increase steadily, and look for local Internet marketing to boom.

Local Internet Marketing Q&A: How Can my Small Business Website Get More Traffic?

If you’re a small to medium sized business who only services one city or region, then you’re eligible for our local internet marketing special going on through December 31, 2008.

Solopreneurs and local companies are often concerned how to get more traffic to their Website. The most effective and affordable way is to utilize a SEO local internet marketing campaign, which incorporates a combination of specific city keywords or city and state keywords. For example, “Beachwood OH Massage,” “St Petersburg life insurance” – notice that there is no period after “St” because most consumers will not bother with such when searching Google or Yahoo.

When you want to target a specific area it is best to use a local Internet marketing program so you don’t appear across the country where your services cannot reach.

Call us today for more details about our Year End Local Internet Marketing Special or email wendy@searchcircus.com.

Year End Local SEO Internet Marketing Special for your Website

Yellow Page Advertising Doesn’t Work; Pay for Cleveland SEO Instead

Money is tight, the economy is down, and as a small business owner, you are simply trying to find a more cost-effective method of advertising your business. You’ve given up on your yellow page advertising; it no longer works anymore for you.

Perhaps you have a Website, you’ve put your hard work and efforts into, but you’re not sure how to put it to work for you. Ever heard of Local Internet Marketing, aka Local SEO?

Simply put, it is what gets your Website in front of prospective buyers online in Google, MSN, and Yahoo! search results. Customers are typing in a local keyword phrase (ie. cleveland limousines, cleveland home repair, etc.) and they hope to find YOU there.

If YOUR Website can’t be found, guess where they’re going instead?

To your competitors online who DO appear in search engine results. Right now, every hour, every day, each and every month over and over consumers are going to your competitors instead of finding YOUR Website!

When it comes to customers and prospects looking for a local business, a new 2008 study from comScore and TMP Directional Marketing revealed that this year more people are turning to the search engines. The study found that what people prefer as their first choice for finding a local business are the search engines over traditional yellow pages, 31% for the search engines, and 30% for printed yellow pages!

2009 will definitely show an even larger increase how customers and prospects will search online for local businesses, just like yours.

Where will YOUR site appear?

Let the certified Local SEO experts at Search Circus, also in the Cleveland, OH region get your Website found online today.

We have a year-end special introductory rate going on now.
Just $200/month for the first 6 months gets your site to the first pages of the major search engines, like Google for your chosen keywords. You must sign up by no later than December 31, 2008 to secure this special low pricing. Payment must be made in full for the full 6 months at sign-up time. All major credit cards and checks are accepted.

After December 31st, the rate will again go back up to our normal fee of $4800/year.

Times are definitely tough; let us help you get your site off the ground running into the New Year in 2009 today.

What are you waiting for? Call or email us today at www.SearchCircus.com.