Should you kill your Email Online Marketing and Promotion Budget?

How could email, the communication service that brought millions onto the Web in the first place, possibly die? Well, email will probably always be around in some form, but trends show that younger generations prefer to communicate through other mediums like social networks, instant messaging and text messaging. This is something that savvy online marketing and promotion companies are catching on to.

This should be no surprise to anyone who knows a teenager. To most of them, email is only for formal communication, and not a means to connect with friends and peers.

So what does this mean for online marketing and promotion? While email newsletters are still a valuable marketing tool, companies that want to reach customers in a more “non-formal” setting are going to have to use Webapps like Facebook, LinkedIn and Twitter.

Viral Videos and Buzz Marketing Used in Search Engine Optimization.

We have all seen them. Viral videos, buzz marketing and word-of-mouth campaigns, all used to spread a message to large number of people in a very short amount of time.  Major corporations and small businesses alike are beginning to take notice of the speed in which the Internet can successful spread a message or video, and they are beginning to utilize it.

 

Building a fan base is the most important aspect a company needs to take into consideration before attempting to create a viral marketing campaign and implement buzz marketing.

 

A fan base is important because of the recruitment opportunities that come along with it.  The more people you can get the original video or story to, the more friends and colleagues they can eventually send it to. Pretty soon it begins to create a snowball effect and your product has reached a widespread audience.

 

Buzz marketing and viral videos, if used correctly and carefully constructed to garner a response have proven to be a successful tool in the SEO industry.