Google FAQ #2: Website Traffic Promotion Off Site

As mentioned in previous blog posts, creating a new Website for either a new company or long standing business with a storefront is not a one time project. You cannot expect to put forth a thousand dollars (or more) into the creation and implementation of a Website and then leave it alone. With consistent Website traffic promotion techniques, more people will recognize your brand and return often. Creating a Website is somewhat like buying a classic car, one must take care of it, so that it maintains its value and increase in value.

 

How else can you promote your Website without changing or adding pages? In order to increase Website traffic promotion, you must be willing to take your classic car to other venues, so that you are able to increase its visibility and recognition among other like minded car owners. One way to help increase visibility and Website traffic promotion is advertise its presence with a national audience. How? Write a press release and send it to local, regional or national media outlets. If you have a product or service that can only be rendered in your local area, then send to local media outlets including newspapers, magazines, community newsletters, and online radio stations. Local press releases are affordable to send and can be written in just 400 words. 

 

To further your presence in the search engines when writing a press release for Website traffic promotion purposes, integrate a couple keywords relevant to your company. Since you are writing about your new Website, ensure the keywords are general and not for a specific product or service. For example, “Company X has just unveiled a new Website featuring local SEO services at affordable rates” rather than “Company X offers PPC and link building, come visit our new Website.” For Website traffic promotion purposes, you want to create interest by using general keywords pertaining to your company’s industry.

Through off site Website traffic promotion, you’ll be able to get an edge on the competition. Research your competitors and find what they are doing for their Website traffic promotion and up the ante. You’ll see results immediately with a press release and with weekly reports, you’ll be able to see who is picking up your off Website traffic promotion efforts month after month.

 

Contact the press release experts at Search Circus today to increase your Website’s visibility and recognition! (By the way, this blog post contains 395 words, a great number for a local press release!)

 

Choosing Reliable Press Release Services for Your Business

According to a recent search for press release services, there are over 26 million search results! Of course, not every result will garner an actual press release service company.

Your company has something it wants to say, announce or offer to the public and you want the best and most reliable press release service. Before deciding on the cheapest deal, ask; yes actually talk to a live person about their press release services.

Reliable Press Release Services Should Offer the following:

• Full outline and explanation of services – the details are just as important as the services they offer.
• Provide examples of press releases similar to your business field
• Provide testimonials from satisfied customers and/or contact information so that you can talk to them directly
• Monitoring Service – they should at least offer this service, even though you may opt out of it. The monitoring service should track where your press release is distributed, who picks it up and when. The monitoring service should track your press release for at least 3 months to 1 year.
• Press Release writing service from qualified and experienced writers – your press release should be free of grammatical and spelling errors and be accurate. Ask about writers’ experience.
• Press Release optimization service – the key to getting more publicity from any press release is incorporating targeted keywords and search engine optimization. Although press release services may not provide this as in-house service, they will usually partner with an SEO firm, so they can provide it.

At Search Circus, we eliminate the middlemen, and provide all your press release services for your business in one place. Contact us for press release services, whether it’s a one time submission, monthly submission or more.

The Big 5 Optimized Press Release Services

Do you have an optimized press release that’s ready to roll, but are not sure where to do next? There are a couple of options.

You could send your press release via email, fax or snail mail, to every media outlet that may be interested in your press release. But that can be time-consuming. First, you have to find and list every newspaper, magazine, TV news station, radio station and Website that may want to cover your business or service. And how can you be sure you have found all of them? And who in each organization do you contact?

There are a lot of things that can go wrong with distributing your press release by yourself. Fortunately, there are optimized press release services that can take care of all those hurdles for you. They’re job is to get your press release into the hands of the right people. Here are the five best optimized press release services.

1. PR Newswire: The biggest name in optimized press release services, PR Newswire offers a range of services like national and regional distribution and the option to add a photo. PR Newswire has an impressive reach, but they’re also the most expensive of the optimized press release services.
2. Business Wire: Now owned by Warren Buffet’s Berkshire Hathaway, Business Wire’s optimized press release services are a slightly cheaper alternative to PR Newswire.
3. Marketwire: Offering optimized press release services similar to PR Newswire, Marketwire has good online distribution services and is a good alternative for the price-conscious.
4. PRWeb: Of the major optimized press release distribution services, PRWeb is the only one that is email-based. That means journalists and bloggers sign up with PRWeb and get email based on their preferences. Online news sites also subscribe to PRWeb optimized press release services feeds. PRWeb also offers an intriguing podcast interview option.
5. openPR.com: A free service, openPrR.com may not be able to actively contact journalists in the way other optimized press release services can, but it is a services frequently crawled by the Google News feed. But a word of warning: openPR.com makes money by showing PPC ads alongside your release, which takes away some of your press releases professionalism.