How Niche Video Sites Will Change Online Web Marketing

If you’ve heard anything about video online Web marketing, you’ve probably heard about how online Web marketing professionals are flocking to YouTube. But that doesn’t mean that just because everyone else is spending their video online Web marketing money at the largest video hub on the Web, you should too.

Taking the long-tail approach into consideration, your online Web marketing dollars might be best spent elsewhere, in a place that may be farther from the mainstream, and in a place where you’ll have a better chance of reaching more of your intended audience.

Nowadays, YouTube is the 800 pound gorilla of online video. But since it attracts people of all ages, in all locations and of all professions, it’s worth considering: will your online Web marketing ads really reach the audience you want them to?

With more and more niche video sites springing up, it’s easier than ever to target the viewers you want with online Web marketing. You can find video sites for sports, cooking, home improvement, pets and parenting. And more, no doubt, will soon arrive. Really. Take a look around, do a few Google searches for niche video sites. You may find a video hosting site that matches perfectly with your product and your online Web marketing goals.

Although no research has been done on the subject, many online Web marketing professionals suspect that on broad sites like YouTube and Google Video, viewers are more likely to ignore advertisements, as they quickly find that few are relevant to them. But users of highly-targeted niche sites, users who are further down the long tail, will pay more attention to online Web marketing video ads, as most ads will be relevant to them.

Of course the tradeoff is that long tail online Web marketing strategies on niche marketing sites will probably not reach nearly as many viewers as online Web marketing ads on YouTube or Google video. If you want to reach the masses, and if you need to reach tens of thousands instead of just thousands, then YouTube is probably still the way to go with your online Web marketing dollars.

The Future of SEO Video may Come Sooner Than You Think

Most online marketing experts agree that television and online SEO video models are bound to merge and they’re going to do it sooner rather than later. Furthermore, it means things may get a lot more confusing for media buyers, television marketers, online marketers and the businesses that want to use either channel. That’s because the clear definitions that separate television content and advertising from online SEO video content and advertising will become more muddled in the future. So it looks like a rocky road ahead, but it’s not necessarily a bad thing.

As the online SEO video market grows, it will become more difficult for television marketers to resist. Analysts project that the greatest increase in ad spending will be from large, traditional marketers who place TV-style commercials that are paired with professionally-produced content.

These online ads, which will resemble conventional television commercials, will likely coexist with a wide range of new and sometimes experimental online advertising campaigns spearheaded by firms that focus solely on online marketing and SEO video. Instead of just producing commercial-style interludes between videos, new kinds of online SEO video marketing will use a range of resources and outlets. These new marketing methods include making instructional videos, SEO video blogs and SEO video press releases.

The world of online SEO video marketing will be a very interesting place to be. Soon, everything old and new can be found online. 

Why Now is a Great Time to Get in on Video SEO & Marketing

The Web presence of online video SEO hasn’t peaked yet. This is good news if you’re interested in using online video SEO marketing to boost your online presence, as there’s still a chance to ride the boom before it peaks. YouTube and Blip.tv, two of the most popular online video sites, are still tweaking their ad affiliate programs. Right now, online SEO video advertising is only 2.4 percent of all online spending.

However, that shouldn’t discourage any business who thinks ads that compliment online video search engine optimization can help them get customers. For the intrepid, early entry into this new marketing territory is a chance to learn the ropes and get in on the ground floor of what’s likely to be a huge chunk of online advertising in the future.

Just look at two burgeoning online video companies, YuMe and Veoh. They’ve started behavioral targeting programs that let their affiliates have more control over just who they can target with their ads that run alongside the online videos. Now, online marketers can hopefully increase conversions on video search marketing ads.

In the near future, we should start seeing targeting based on geographic location and age demographics. This should increase the quality of ads marketers are able produce since they’ll be made for a slimmer segment of the population. Marketers should be able to have their ads placed alongside related videos.